Why Softr?

We don’t make clothes to follow trends. We make them to feel different.

Every Softr garment is built from the inside out—designed for weight, structure, and softness that lasts. We obsess over fit, fabric, and finish so what you wear doesn’t just look better—it feels better, wear after wear.

The Cloudform Line

Our signature series. Over a year of development went into perfecting the Cloudform collection—from fabric sourcing to custom fits, finishes, and handfeel.

Each piece is crafted for structure without stiffness, softness without sagging, and warmth without weight. From the Vault Pant to the Cloudform Hood, this line is our softest, most elevated work to date.

Clean silhouettes. Quiet luxury. Unmatched comfort.
This is Cloudform.